VIMEO BLOG RELAUNCH

The Vimeo Blog provides inspiration, education, and product updates for anyone in the business of making videos.

As a Senior Writer/Strategist, I led strategy, rollout, and content creation for the 2019 Vimeo Blog relaunch, repositioning editorial to speak to brands and businesses and implementing new processes to elevate and scale content — including the launch of an external contributor network.

During my tenure, publication doubled and bounce rate dropped from 57% to 32%.